UCLA Entertainment Technology Seminar
Project by : Akshada Muley | Neha Oswal | Aishwarya Rajasekar | Alekya Malladi
Instructors: Nathan Su
Project by : Akshada Muley | Neha Oswal | Aishwarya Rajasekar | Alekya Malladi
Instructors: Nathan Su
In an age of fake news, when digital media often wield more.
The other side of social media is the “perception of perfection”.From fabulous foods to glamorous vacations, social media is filled with them. But the matter of fact is that it is only a part of the story.
The other side of social media is the “perception of perfection”.From fabulous foods to glamorous vacations, social media is filled with them. But the matter of fact is that it is only a part of the story.
“On the Rocks” at Anacapa Island is a curated fiction created in order to assess the power of a fiction and its effects on related counterparts. The project aims to test a small-scale fiction across the tourism industry and its intersection with social media. It later aims towards analyzing the far-fetched effects if such a fiction was replicated through multiple agencies. The project involves mastering the skills of creating fake images and social media content, creating pseudo environments and rendering them to seamlessly integrate with the existing media with regards to that particular location.The project is based on research related to tourism and social media industries, one of the most popular ones today. It dives into the impact of social media content and how it has achieved the power of making people believe fictional worlds. This short film shows how fake tourism makes its way through multiple social media platforms and can end up disrupting plans of a perfect vacation.
The fiction has been delivered through the medium of conversation on”WhatsApp” among four girls who are planning the trip. These images are some stills from the video, highlighting how the generated content has been delivered and seamlessly blended with reality. The project is based on research related to tourism and social media industries, one of the most popular ones today. It dives into the impact of social media content and how it has achieved the power of making people believe fictional worlds. This short film shows how fake tourism makes its way through multiple social media platforms and can end up disrupting plans of a perfect vacation
The image created to symbolize the digital realities which create a simulacra that we believe in without verifying facts. Every place is visited virtually before actually visiting it. This mere image has the potential to disrupt the tourism and digital media industry. This fiction is promoting to rethink definitions and approaches to advertising series of images of an exclusive destination.What lies in-front of us is a flattened 2-D world full of seamlessly blended realities and fictions which are propagated through the use of social media or technology. Are we at the crossroads of where reality is a simulcra?
Original Image
Composited Image of Anacapa Island - On the Rocks!
Original Image
Composited On the Rocks! - View from the Anacapa Island
Original Photo
Composited View of the Arch Rock
Making of Image
Making of Image
